The Evolution of a Logo
A brand is more than your logo. It took me many years of failed attempts to understand just how important this was. I began a humble student of communications in 2007 with the idea of creating a business for myself in music production. How do you begin doing this? A logo, I thought. Thus, the journey of creating my first logo began.
Here’s what we came up with:
There are too many differences in size, color, and fonts. While cool for a rookie, something just isn’t quite right. BLASTPhemous even sounds decent, right? Maybe not. And no YOU can’t use it, I’d advise checking the trademarking listings first (😉). I digress.
It’s about 2008 and BLASTPhemous never really takes off. Probably was the logo. Maybe the music production sucked. Looking back, none of that truly hit the nail though. In all honesty, my lack of identifying our target markets, business administration, and even operations were a huge participation in failure as well.
My motto: “Take me how you found me. Nothing more, nothing less,” is a great philosophy to live by. Doesn’t always mean it’ll work. (😢).
So, with more understanding of communications and branding, I went for the overhaul, even so much as to [rebrand] entirely. Synesthete Productions was born.
Here’s what we came up with:
This was a time when I understood little to nothing about colour and was determined on being a rebel in design. Ask me today, I’m a colour fanatic(it’s very important to the process). The green and blue is earthy, feels like a breath of fresh air, and at least the symbol emphasizes what I do…
You see, at this point there are a ton of issues with my branding: Who am I speaking to? What do I do? More importantly: What do they like? What do they need? About a year in, and a mildly successful family business in tour management, I began to feel as if the discovery of those earlier questions couldn’t be answered with a massive blue and green mess.
This leads us to the beginning of where we are today:
Much better. Not only does it carry my identity but it clearly states(even with horribly placed and designed font) what and who I am in service to: music. I want to take this time to address the details: A lot of us have the idea to start a brand, design clothing, or write a book. And while it’s awesome to be able to build something from idea to product, we often get too familiar with ourselves in the process. I’ve mentioned it several times throughout:
1) Who am I speaking to?
2) What am I doing?
3) How am I going to do it?
4) What does my target audience need?
Not in that order. However, you must answer them before considering your new brand and it’s logo. Answering those first will make all the rest easier. Let us help and join us for part 2.
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