Follow the signs...
with a Y.

SygnsMedia is a home built by creators, for creators. Don't believe the myth of "starving artist." You're a business and businesses need clout. As a creative brand agency, we help you craft powerful relationships by turning your craft and experiences into a shareable identity for your new and existing fans. You need a team that specializes in YOU, the creative entertainer.

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But, first:

What is a brand?

Many people have asked this question. We all say brand and think we get it. However, what a brand is can be easily misunderstood.

A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.
-Seth Godin

Thanks, Seth. I couldn't have said it better. Over the years we've learned that a brand is your experience && truth shared with others. A piece of yourself someone can latch on to, or buy. To better emphasize this, we've curated our time and talent to create experienced content built around you and your story.

Why the Y?

In 2006, I noticed that brand was quickly becoming a requirement and where we would be headed in the foreseeable future. But, why?

As humans, questions are the foundation of strategy, design, and purpose for our every day lives. A sygn that there is more. That you can take life to the next level at any moment. Our brand, logo and experience, are beacons meant to ask questions: What are we doing? Why are we doing it?

Evolution of the Brand...

synesthesia:

noun

a sensation produced in one modality when a stimulus is applied to another modality, as when the hearing of a certain sound induces the visualization of a certain color.

An explosion happened somewhere around 2010:

andh recent surveys have said that 50% of internet users, 16-34, were watching videos within the last eighteen months, and the remaining 50% were consuming other(audio, written, etc.) forms of content. A large number of them have searches in common:

How to start a brand?
How to start a vlog?
How to start a business?

It has become easier for us to reach our favorite celebrities and influencers in the digital age, or become them ourselves by simply searching. 13-17 year olds in the US detail a new wave of β€œinfluence” mentioning that youtubers were more important for them than any other media personalities. Many of us(50%) have watched a vlog in the past two weeks, 63% for 18-36 year olds, and a fraction of us are looking to become brands ourselves. Somehow, in today's world, we've all become media companies in one way or another. Whether you're a creator or employed, this is how we will market ourselves, our products, or services.

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Further reading...

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How to Become Successful in 2019: You Hate Reading

I wasn’t unsure what to write to you this morning. So, I’ll make this one about books. Books can be the single, determining factor in how your thoughts are formed in theRead More...
By : Adrean Klein | Dec 14, 2018

story tellers
&&
creators

Meet the creators && contributors who maintain the House of Sygns.

A.J. Klein

Founder, Publisher

@ADKLives

A.J. tells stories... and you know what they say about story tellers: Beware! Born in Phila, Read More...

Yeshua B.

Author, Content Creator

@Yeshua_Blaque

Yeshua Blaque is an emcee, an author, and business professional offering insight on both street and corporate culture, Read More...

A. Storm

Intern, Digital Content Editor

@AStorm2000

Anthony Storm is an '00's youth through-and-through, holding a deep love for classic West Coast hip-hop and sports. His passion for success Read More...

199Noir

Artist, Photo Journalist

@199Noir

199Noir is an artist from Philadelphia whose ethereal sound encapsulates the meaning of dark film and poetic realism. With influences ranging from Langston Hughes Read More...

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