I wasn’t unsure what to write to you this morning. So, I’ll make this one about books. Books can be the single, determining factor in how your thoughts are formed in theRead More...
Follow the s
with a Y.
SygnsMedia is a home built by creators, for creators. We're a publisher, media production, and branding agency at the hearth. Our mission is crafting powerful relationships by sharing your identity and experience with your fans, across all platforms. We specialize in serving the entertainer, content creator, and professional in all of us by providing strategies for personal or commercial brands.
What is a brand?
Many people have asked this question. We all say brand and think we get it. However, what a brand is can be easily misunderstood.
A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.
Thanks, Seth. I couldn't have said it better. Over the years we've learned that a brand is your experience && truth shared with others. A piece of yourself someone can latch on to, or buy. To better emphasize this, we've curated our time and talent to create experienced content built around you and your story.
Why the Y?
In 2006, I noticed that brand was quickly becoming a requirement and where we would be headed in the foreseeable future. But, why?
As humans, questions are the foundation of strategy, design, and purpose for our every day lives. A sygn that there is more. That you can take life to the next level at any moment. Our brand, logo and experience, are beacons meant to ask questions: What are we doing? Why are we doing it?
Evolution of the Brand...
a sensation produced in one modality when a stimulus is applied to another modality, as when the hearing of a certain sound induces the visualization of a certain color.
An explosion happened somewhere around 2010:
andh recent surveys have said that 50% of internet users, 16-34, were watching videos within the last eighteen months, and the remaining 50% were consuming other(audio, written, etc.) forms of content. A large number of them have searches in common:
How to start a brand?
How to start a vlog?
How to start a business?
It has become easier for us to reach our favorite celebrities and influencers in the digital age, or become them ourselves by simply searching. 13-17 year olds in the US detail a new wave of “influence” mentioning that youtubers were more important for them than any other media personalities. Many of us(50%) have watched a vlog in the past two weeks, 63% for 18-36 year olds, and a fraction of us are looking to become brands ourselves. Somehow, in today's world, we've all become media companies in one way or another. Whether you're a creator or employed, this is how we will market ourselves, our products, or services.
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